EICMA 2024: Innovations at the Forefront of Motorcycle Design and Technology

EICMA 2024: Speedmania's Discovery of Innovations that Redefine the Future of Motorcycling

At Speedmania, we couldn't miss EICMA 2024, the most important trade fair event in Italy and truly unmissable for a two-wheel enthusiast.

This year, EICMA celebrated its 110th anniversary, cementing its status as the most significant motorcycle fair globally.

The event, held from 5th to 10th November at the usual Rho Fiera (Milan) venue, hosted 770 exhibitors across 10 pavilions. Among the numerous and prestigious participants, we saw great returns such as BMW Motorrad and Harley-Davidson, demonstrating the importance and international appeal of this fair.

At Speedmania, we thought it would be appreciated to present a small report of what struck us at this year's edition, especially the major motorcycling innovations launched by the most important brands in the international motorcycle scene. Here’s what we discovered, stand by stand.

Moto Morini Celebrates Fifty Years of History with Iconic Models and Modern Innovations at the Milan Show

In the 2024 edition of EICMA, Moto Morini celebrated its historic legacy with an exciting unveiling of renewed models, mixing classic design and advanced technology at pavilion 24, stand c54.

The revamped Moto Morini 3 ½ returned to the scene with a 350 cc engine delivering 32.6 HP, also suitable for those holding an A2 license. This model combines traditional charm with modern innovations, attracting both purists and new fans.

The debut of the Corsaro GT, based on the Corsaro 750 chassis, is another highlight. With a steel and aluminium frame and a structural engine, this sports bike features an updated design that enhances both aesthetics and functionality, making it perfect for performance enthusiasts.

The innovations do not stop there: the X-Cape 700 (pictured below), with an increased displacement to 693 cc and 71 HP, promises significant improvements in handling thanks to the trellis frame and fully adjustable Marzocchi fork.

The model, aesthetically updated with new liveries and a redesigned windscreen, is set to be a protagonist for spring 2025. The range further expands with the maxi enduro X-Cape 1200, ready to conquer off-road enthusiasts with the same design and technology philosophy that distinguishes Moto Morini.

MV Agusta at EICMA 2024: An Exhibition of Motorcycle Art and Innovation

MV Agusta, solidifying its partnership with the KTM Group, made its awaited return to EICMA 2024, presenting at pavilion 18, stand l70. This year, MV Agusta stamped its signature with an extraordinary exhibition that celebrates "Motorcycle Art," a concept that distinguishes the brand for its unique design and extreme quality.

The showcase highlighted some of the most emblematic and innovative models, including the Rush Mamba, a powerhouse representing the pinnacle of MV Agusta's bold performance and style. Alongside this, the adventurous Enduro Veloce promises a perfect mix of versatility and performance, ideal for lovers of both road and off-road adventures.

Another gem on display was the Superveloce 1000 Serie Oro, a bike that combines cutting-edge technology and a retro design, making it instantly recognisable and highly desirable. The even more exclusive F3 Ottantesimo, limited to just 500 pieces, celebrates the company's anniversary with unique features and finishes that further elevate the concept of a motorcycle as a work of art.

With this line-up of models, MV Agusta not only reinforces its reputation as a creator of exceptional motorcycles but also positions itself at the centre of attention for innovation and design at EICMA 2024, attracting enthusiasts and collectors from around the world.

QJMotor at EICMA 2024: Innovation and Performance in the Sports Sector

QJMotor confirmed its ascending position in the motorcycle world with an impressive presentation at EICMA 2024. At pavilion 9, stand n52, the Chinese brand displayed its new faired sportbike, the Srk 800 Rr, developed in collaboration with the Puccetti Racing team and Italian rider Raffaele De Rosa.

The Srk 800 Rr emerges as one of the first true Chinese sports bikes on the global market, offering 95 HP at 10,000 rpm and a torque peak of 75 Nm at 8,500 rpm. With a dry weight of only 207 kg, this bike combines agility and power, ensuring an exciting riding experience. Equipped with high-quality components, such as Brembo brakes and Marzocchi suspensions, the Srk 800 Rr demonstrates QJMotor's commitment to providing European-level performance.

Alongside the Srk 800 Rr, QJMotor also presented the medium Adventure Srt 550 Sx, a recent novelty positioned as an ideal option for urban and off-road adventurers. The line is further enriched with the Srk 1000, the brand's most powerful model, promising to further raise performance and design standards for QJMotor.

With these offerings, QJMotor not only establishes itself as a serious contender in the sports motorcycle sector but also sets new standards of excellence and innovation, drawing the attention of enthusiasts and critics at EICMA 2024.

Royal Enfield at EICMA 2024: Electric Innovation and Traditional Design

Royal Enfield took advantage of EICMA 2024 to unveil significant innovations and renewals of its motorcycle portfolio. At pavilion 15, the historic brand presented an impressive range of models that perfectly balance respect for tradition with modern innovation.

The major novelty was the debut of the electric project Flying Flea, with the variants Flying Flea C6, a small bobber with classic styling, and Flying Flea S6, a scrambler version. These models represent a significant step forward in Royal Enfield's electrification strategy, combining retro design with cutting-edge technology for minimal environmental impact.

Alongside the electric novelties, Royal Enfield also renewed some of its most iconic models. The Bear 650, an elegant scrambler inspired by the Interceptor 650, pays homage to Eddie Mulder's historic victory in the Big Bear Run of 1960 with a design that blends classic and modern elements. The Classic 650 continues to represent the perfect balance between the retro lines of iconic "classic" bikes from the past and modern technologies, offering a traditional yet fully updated riding experience.

These novelties not only confirm Royal Enfield's commitment to maintaining its rich heritage, but they also demonstrate its ability to innovate and adapt to the needs of the modern motorcyclist.

With these models, Royal Enfield aims to capture the attention of both purists and new enthusiasts, promising to carry forward its legend in the world of two wheels.

Suzuki at EICMA 2024: Renewal and Technical Innovation

Suzuki showed impressive vitality at EICMA 2024, presenting a wide renewal of its range with the introduction of new models that combine performance and unique style. At pavilion 22, stand a10, Suzuki displayed its technological innovation and distinctive design.

This year's major novelties include the new DR-Z4S and DR-Z4SM, respectively an enduro and a supermotard motorcycle, both 400 cc and based on the same technical platform.

These models are designed to excel both on-road and off-road, offering enthusiasts unprecedented versatility and maintaining the high standard of quality and performance that characterises Suzuki motorcycles.

In addition, Suzuki introduced the exclusive Gsx-8s Team Suzuki Edition, a special version of its popular streetfighter, customised by Italian dealerships. This bike not only displays an aggressive and distinctive look but is also equipped with performance enhancements that amplify its sporty character. Accompanied by the Gsx-8r Legend Edition, these motorcycles represent the pinnacle of Suzuki's sporty expression, combining captivating design and cutting-edge technology.

These innovations at EICMA 2024 strengthen Suzuki's position as a leader in the sectors of sports motorcycles, enduro, and supermotard, demonstrating the brand's ongoing commitment to developing products that meet the needs of a diverse and passionate clientele.

With these new models, the Japanese brand commits to continuing its tradition of excellence, offering enthusiasts powerful, reliable, and aesthetically pleasing vehicles.

Yamaha at EICMA 2024: Innovations and Updates in the Motorcycle Range

Yamaha left an indelible mark at EICMA 2024, presenting a series of significant updates and new models that promise to invigorate its portfolio. At pavilion 24, stand i52, the Japanese brand displayed the latest evolutions in its already extensive line of motorcycles.

Among the most anticipated novelties, the street sports R9 stands out for its performance and innovative design, positioning itself as one of the show's highlights. Alongside it, Yamaha revealed updated versions of the R3 and R125, each refined with both aesthetic and technical improvements to enhance the riding experience.

The latest incarnation of the Mt-09, now equipped with an automatic transmission, marks an important step in Yamaha's technological evolution.

This model is accompanied by new versions of the Mt-07 and Tracer 9, as well as the new Ténéré, all equipped with the 700 cc CP2 twin-cylinder engine, now updated to meet Euro 5+ standards.

Yamaha also highlighted the supersport R1 and R6, dedicated exclusively to track use, demonstrating the brand's commitment to maintaining its competitive spirit. The Tmax, the undisputed king of maxi scooters, presents with a renewed design and substantial improvements that confirm its leadership in the segment. Lastly, the NMax 125 continues to offer a reliable solution for urban mobility with improved efficiency.

These introductions and renovations underscore Yamaha's ability to combine tradition with innovation, consistently seeking to meet the expectations and needs of riders across various segments.

Kawasaki at EICMA 2024: Introducing Groundbreaking Models and Advanced Technology

Kawasaki introduced a slew of new motorcycles at EICMA 2024, making a significant impact at Pavilion 11, stand n46. The most talked-about were the new Versys 1100 and the cross-riding powerhouse Kx250, both of which reflect significant technological advancements and performance improvements.

The Ninja 1100Sx and its higher-end variant, the Ninja 1100Sx Se, have both received substantial updates for 2025, including Brembo brakes and an Öhlins rear shock, setting new standards in their categories. Additionally, Kawasaki launched the entry-level models in its Modern Classic range, the W230 and Meguro S1, which blend traditional aesthetics with modern engineering.

Also unveiled was the new Z900, which promises to continue the model’s success with improved specifications and rideability.

KTM at EICMA 2024: Expanding Horizons with High-Impact Innovations

KTM continues to push the boundaries of motorcycle engineering, returning to EICMA 2024 with significant updates and new models that highlight its commitment to innovation. At pavilion 18, stand h70, KTM displayed its latest advancements, including the 1390 Super Duke Gt and the 1390 Super Adventure S Evo.

Noteworthy is the introduction of the 990 Rc R and 990 Duke R, alongside the 390 Adventure R, and the new 125 and 390 versions of the Smc R and Enduro R. The SX and SX-f ranges for 2025 have also seen updates, showcasing KTM's prowess in competitive motorsports.

KTM's technological developments are not limited to engines and frames but also extend to rider-assistance features, with new automatic transmissions, high-tech dashboards, redesigned control blocks, and enhanced connectivity options.

Moto Guzzi at EICMA 2024: Embracing Tradition and Innovation

Moto Guzzi demonstrated its commitment to blending heritage with innovation at EICMA 2024. Located at stand e76 in pavilion 9, the brand showcased its full range, highlighting the Moto Guzzi V7 in its newly upgraded form with the 853 cc V-twin engine, now achieving 67.3 HP in compliance with Euro 5+ regulations.

A special highlight was the Moto Guzzi V100 Mandello, which introduces exciting updates to its lineup and features a special edition called 'Wind Tunnel' to celebrate the engineering heritage of the brand.

Husqvarna at EICMA 2024: Stylish Performance and Swedish Legacy

Husqvarna made a strong statement at EICMA 2024, showcasing its latest developments in pavilion 18, stand h60. The brand presented the Vitpilen 801, a sleek, sport-oriented naked bike developed from the same platform as the scrambler Svartpilen 801 and featuring a 105 HP parallel-twin engine with adjustable WP suspension and J.Juan brakes.

The updated Norden 901 Expedition, new Tc 150 and Tc 300 two-stroke cross bikes, the enduro Te 125, and models from the “Heritage” line were also highlighted, emphasizing Husqvarna’s commitment to innovation and premium quality.

Furthermore, a brand-new model was teased, set to be unveiled at the show, promising to continue the brand’s tradition of groundbreaking introductions.

Triumph at EICMA 2024: A New Chapter of British Excellence

Triumph showcased a plethora of new and exciting models at EICMA 2024, held in pavilion 13, stand i80. Highlights included the newly introduced Tiger Sport 800 and the updated Trident, Speed Twin 900, and Speed Twin 1200 RS models.

The show also marked the debut of Triumph’s first motocross bikes, the Tf 250-x and the newly unveiled Tf 450-Rc, alongside models from the new Icon Edition, illustrating Triumph's ambitious expansion into new segments.

BMW at EICMA 2024: Showcasing Innovation and Winning Designs

BMW Motorrad returned to EICMA for the first time post-pandemic with a strong lineup at pavilion 14, stand e50. The brand presented updates to its superbike models, the S and M 1000 R and RR, and celebrated its motorsport achievements with the M 1000 RR Wsbk Champion Edition.

Additionally, BMW introduced the new concept F 450 GS, suitable for A2 license holders, and showcased significant updates to its scooter models, the C 400 X and C 400 GT, highlighting its ongoing commitment to innovation across all categories.

Benelli at EICMA 2024: Expanding Horizons with Exciting New Models

Benelli displayed its impressive range at pavilion 22, stand n48, introducing the exciting new Trk 902 Xplorer, a concept adventure bike that hints at future expansions of the model line. The show also featured the new Leoncino Bobber 400, which embodies a power cruiser style with sculptural forms, showcasing Benelli’s ability to blend classic influences with modern dynamics.

These introductions reflect Benelli’s ongoing efforts to innovate and cater to a diverse clientele, reaffirming its position in the competitive motorcycle market.

Ducati at EICMA 2024: Redefining Performance with Iconic Models and New Ventures

Ducati captured the spotlight at pavilion 15, stand o04, with the debut of the new Panigale V4 2025, unveiled ahead of the Wdw and already making waves on the track as presented by Gazzetta Motori. The event also saw the introduction of the Desmo450 Mx, Ducati’s first motocross bike, along with updates to the Multistrada V4 and V4 S, and the latest enhancements to the V2 engine powering the Ducati Panigale V2 and Streetfighter V2.

Additionally, Ducati showcased the Monster Senna and the newly updated Scrambler range, confirming its dedication to combining high performance with iconic style.

Honda at EICMA 2024: Pioneering the Future with Advanced Models and Technologies

Honda introduced an array of new models at EICMA 2024, from the innovative X-Adv and the scooters Forza 125, 350, and 750, to the Nt1100 and Cb1000 Hornet, and the new Cmx Rebel 500 and 1,100 cc. The event also featured the Cbr1000Rr-r in a Carbon Edition and unveiled a new design for the Transalp, along with a significant update for the CB750 Hornet and the debut of the GB350S in the roadster segment.

Additionally, Honda showcased the V3 Ice Concept, a supercharged engine prototype, and highlighted its electric scooters, including the updated SH350i. Located in a large exhibition space at pavilion 15, stand e70-i30, Honda’s display emphasized its commitment to leading the industry in innovation and sustainability, aiming to shape the future of motorcycling with its advanced technologies and designs.

The 2024 edition of EICMA not only provided a comprehensive overview of the latest trends and products in the motorcycling world but also set the stage for future developments that will continue to excite and inspire motorcyclists globally. At Speedmania, we remain dedicated to keeping you informed and equipped with the best accessories and gear for these new and remarkable motorcycles, ensuring you have everything you need to embrace the future of riding.

As always, we invite you to visit us to explore our full range of products tailored for the latest motorcycles and to discuss how we can enhance your riding experience with the top-quality offerings at Speedmania.

For further details on our products and services, and to stay updated on all things motorcycling, don't hesitate to check out our website or contact us directly. We’re here to assist you in gearing up for your next adventure on the road or track.