Founded in 1933 in Japan, DID is the world’s leading manufacturer of OEM and Aftermarket motorcycle chains, renowned for quality, reliability, and superior performance. In 2004, DID Europe was established in Italy as a strategic hub for sales, logistics, and customer service across Europe and Africa.

With over 40 distributors in more than 30 countries, DID collaborates with prestigious brands such as Honda, Yamaha, Suzuki, Kawasaki, BMW, Ducati, KTM, and Harley Davidson. These partnerships extend to MotoGP and Supercross teams, who rely on DID for its technological excellence and outstanding track performance.

Valentino Rossi, nine-time world champion, serves as the brand ambassador and exclusively uses DID chains. This partnership has resulted in exclusive products like the DID X VR46 and The Doctor limited-edition chains.

Innovations such as the unique X-Ring® and SHD pin treatment showcase DID’s commitment to constant research and rigorous testing. Every chain is engineered with cutting-edge technology, providing durability, strength, and top-notch performance for both professional and recreational riders.

With over 90 years of expertise, DID embodies excellence, not only in its products but also in its inclusive and collaborative vision, rooted in social responsibility and teamwork.